Privacy Policy
Effective October 15, 2026
Talon Performance Group, Inc. (“Talon,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit or interact with the Unplayed Potential website and its related forms, assessment, resources, and communications.
Information We Collect
Information you provide
We may collect information that you voluntarily provide when you interact with this website, including:
- your name;
- your email address;
- responses you provide through the Unplayed Potential Assessment;
- information you submit through the “A Note to Jodi” form or another inquiry form; and
- other information you choose to provide in a message or inquiry.
Please do not submit sensitive personal, medical, financial, or other confidential information through a general website form unless we specifically request it.
Information collected automatically
This website uses the AttractWell platform. When you visit or interact with the website, AttractWell and technologies used through its platform may automatically collect certain technical and usage information, such as your Internet Protocol (IP) address, browser or device information, pages visited, date and time of access, interaction information, and diagnostic or usage information.
Cookies and similar technologies may also be used to operate the site, remember preferences, support security, understand use of the site, and provide platform functionality.
How We Use Information
We may use information collected through this website to:
- provide access to website content or resources you request;
- administer and deliver the Unplayed Potential Assessment;
- provide or display assessment results;
- respond to questions, comments, inquiries, or requests;
- communicate with you about a conversation, program, service, or resource you requested;
- operate, maintain, troubleshoot, secure, and improve the website;
- maintain appropriate business records;
- protect the rights, safety, security, and integrity of Talon, our visitors, and our systems; and
- comply with applicable legal obligations.
Submitting an inquiry or completing the assessment does not, by itself, subscribe you to promotional email or text-message marketing. If we separately offer an opportunity to receive marketing communications, you will be given an appropriate opportunity to choose whether to receive them.
AttractWell and Service Providers
We use AttractWell to provide website hosting, forms, contact-management functionality, and related website services. Information submitted through an AttractWell form may therefore be processed and stored through AttractWell on our behalf.
AttractWell describes itself as a data processor when it processes information concerning contacts of an AttractWell customer. AttractWell also maintains its own privacy practices governing its platform and services.
We may use other service providers when reasonably necessary to operate this website or our business. Such providers may receive personal information only as appropriate to perform services on our behalf and subject to their applicable agreements and privacy practices.
Cookies and Similar Technologies
The AttractWell platform uses cookies and similar technologies that may support site operation, preferences, security, analytics, and measurement of website use.
You can control many cookies through your browser settings. If you disable cookies, some features of the website or underlying platform may not function as intended.
Links to Other Websites
This website may contain links to websites or services operated by third parties, including third-party sites through which you may purchase Unplayed Potential or access other resources.
When you follow a link to another website, that website’s own privacy practices apply. Talon does not control the privacy practices of unaffiliated third parties, and we encourage you to review their privacy policies.
How We Share Information
We may disclose personal information:
- to service providers that process information on our behalf;
- when reasonably necessary to provide a service or response you requested;
- when required by law, subpoena, court order, or other lawful process;
- when reasonably necessary to protect the rights, safety, property, or security of Talon, our visitors, or others; or
- in connection with a merger, sale, reorganization, or transfer of all or part of our business, subject to applicable law.
Talon does not sell or rent personal information to third parties.
Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, respond to inquiries, maintain appropriate business records, comply with legal obligations, resolve disputes, and protect our legitimate interests.
Information processed through AttractWell may also be retained through AttractWell’s systems in accordance with its platform functionality, contractual obligations, and applicable policies.
Security
We use reasonable administrative and technical measures appropriate to the nature of the information we maintain. However, no Internet transmission, website, or electronic storage system can be guaranteed to be completely secure.
Your Choices and Privacy Requests
Depending on where you live and applicable law, you may have rights concerning personal information about you, including rights to request access, correction, deletion, or information about how your personal information is used.
You may also contact us to request that we update or delete information you previously submitted through this website. We may take reasonable steps to verify your identity before fulfilling certain requests.
Children’s Privacy
The Unplayed Potential website and related programs are intended for adults and are not directed to children under 18. We do not knowingly seek to collect personal information from children under 18 through this website.
If we learn that personal information from a child under 18 has been submitted through the site, we will review the circumstances and take appropriate steps, including deletion when appropriate.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in this website, our practices, our service providers, or applicable requirements.
When we update this Privacy Policy, we will revise the effective date displayed at the top of this page.
Contact Us
If you have a question about this Privacy Policy, how your personal information is handled, or wish to make a privacy-related request, please contact Talon Performance Group, Inc. using our Website & Privacy Inquiries Form.
Talon Performance Group, Inc. is located in Minneapolis, Minnesota.